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Retail Web Application

THE CHALLENGE
A leading client in the retail services, came to improve the usability of an ever-changing application and looking for a solution which would help to solve problems collaboratively. They asked us to provide our analysis of their current application and help re-design their next generation application.

THE SOLUTION
The new application comes with enhanced usability and unique features/functions that will help differentiate it from its competitors. The main highlights include: Collaboration and workflow at its very core, Including various users and personas, Tailored to scale for various applications, Gamification as a means to deliver content.

Persona Identification/User Task Usecase Definition Low fid wireframes